amy newton

Work Experience

Senior Creative Developer
Berkshire Hathaway HomeServices Carolinas Companies
May 2022 - Present

• Develop and execute creative concepts for brochures, flyers, emails, postcards, social media, logos, websites, and presentations from conception to production.

• Collaborate with the Marketing Manager to ensure the quality and consistency of the design work.

• Coordinate with the Marketing Manager, Coordinator, and real estate agents throughout projects to design logos, develop brand guidelines, and create tailored marketing collateral while ensuring all materials align with the agents' needs and objectives.

• Generate logos, signage, plat maps, brochures, flyers, and any additional marketing materials for our new home communities.

• Refresh and redesign multi-page BHHS marketing collateral frequently used by agents in their day-to-day business.

  • Including presentations for buying and selling agents, agent recruiting, new home community creative execution, and luxury branded properties.

• Host monthly Creative Suite trainings to assist the marketing team in learning how to independently use applications such as Adobe Photoshop, InDesign, and Illustrator.

• Conduct research on competitors, target audiences, and industry trends to inform design decisions and strategies.

Lead Designer
BSI Solutions • Oct 2020 - May 2022

• Participated in weekly meetings with department heads, COO, and CEO to communicate marketing goals and objectives.

• Developed well-crafted copy for press releases, newsletters, social media, print, and digital advertisements, and promotional material.

• Designed creative and original print and digital materials for company-wide use and distribution.

• Led design team through various projects including website creation, logo design, video advertising, capability statements, flipbooks, infographics, sales materials, and presentations.

• Managed and developed brand guidelines, trained employees on marketing best practices, and created a brand voice for social media and marketing materials for a startup technology company.

• Ensured brand standards were maintained by communicating appropriate procedures and providing standardized templates.

Marketing & Design Coordinator
Let Me Run • Jan 2018 - Apr 2020

• Brainstormed and developed innovative marketing initiatives, social media content, and print material that aligned with Let Me Run's brand guidelines to enhance the national following.

• Managed social media editorial calendar and content strategy, resulting in a 35% average growth rate across national social media platforms over the past two years.

• Wrote and created original content for Let Me Run blog posts and bi-monthly national newsletters.

• Served as branding and marketing consultant for regional staff.